Zoch is a new member of the Simba Dickie Group

From February 1, 2010 the Zoch GmbH, Munich known for its creative and award-winning game ideas will be part of the Simba Dickie Group, Fürth. Under the umbrella of Noris Spiele the Zoch brand will continue and expand further.

As CEO Albrecht Werstein says “this step was necessary to reinforce our strengths like product quality and creativity. For some time now I have been on the lookout for a large partner to also be able to realize ideas which would not be possible in a small publishing house.”

The business premises of the think tank, creative workshop and seat of marketing will still be in Munich. With immediate effect goods procurement, logistics and sales of the Zoch game product range are in the hands of Oswald Hertlein, CEO of Noris Spiele. Werstein hopes that “thanks to the backing of the Simba Dickie Group there will be greater opportunities for the Zoch brand“, which was launched 22 years ago with the classic “Bausack” which won many awards. Improved distribution should increase brand recognition even further. In future Werstein and Hertlein not only want to realize new game ideas but also to develop innovative concepts for leisure and exercise. 


The Zoch Publishing House
Zoch GmbH founded in 1987 by its name giver Klaus Zoch and CEO Albrecht Werstein expanded continually and well. The high quality product range of the authors’ publishing house now extends to some 40 children’s, family and card games and games of skill. These include the classic “Bausack“ and the award-winning million seller “Zicke Zacke Hühnerkacke“. Villa Paletti“ and ”Niagara“ won the renowned critics‘ prize “Spiel des Jahres“. “Dicke Luft in der Gruft“ and  “Burg Appenzell“ won the German Children’s game prize. These and other awards attest to the great appeal of the games and the intuition of the designers for the customers’ wishes.

The Simba Dickie Group
The internationally successful Simba Dickie Group was founded on May 1, 1982 by Fritz Sieber and his son Michael. The group of companies is now one of the top five in the toy market. In 2009, the group of companies with 1,650 employees around the world, recorded sales of EUR 500 million. The traditionrich Noris Spiele has been a member of the group of companies since 2001.

Munich, February 1, 2010

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Susanne Heiss, Heiss Public Relations
Tel. + 49 89 27 29 93 -22, Fax -34
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